Located in the heart of the “Phyto Valley” in Thurgau, Switzerland, NutEx is Nutreco’s phyto active division and was developed to explore and harness the power of plants to meet tomorrow’s challenges in animal nutrition. Their team of dedicated scientists, researchers, and engineers explore the frontiers of knowledge to develop bespoke solutions that leverage the power of nature.

Our job was to create a campaign that got to the heart of what they do and create a flexible set of visuals that summed up the dual nature of NutEx. We came up with a striking series of split screen images with the scientist always at the centre. The inference being that NutEx is grounded in both science and discovery/exploration.